Terms of Use & Privacy Notice

Welcome to Ritual. Ritual is a digital invitation service that allows customers to create, customize, publish, and share digital invitations for weddings and other events.

By using Ritual, you agree to these Terms of Use and acknowledge the Privacy Notice below.

1. Our Service

Ritual provides tools for creating and hosting digital invitations.

Customers may provide information such as names, event dates, event times, locations, invitation text, photographs, and other content needed to create their invitation.

Ritual processes this information for the purpose of providing and maintaining the requested invitation service.

2. Information We Process

Depending on how you use the service, Ritual may process:

• names and surnames;
• event dates and times;
• event locations;
• invitation text and other information entered by the customer;
• photographs and other uploaded media;
• RSVP information submitted by guests;
• account and contact information;
• technical information necessary to operate and secure the service.

We aim to collect only information that is necessary to provide the service and its functionality.

3. How We Use Information

We use customer and invitation information primarily to:

• create and customize digital invitations;
• host and display invitations;
• provide RSVP functionality;
• allow customers to manage their invitations;
• provide customer support;
• maintain and secure the service;
• prevent abuse, fraud, and unauthorized access;
• comply with applicable legal obligations.

We do not sell personal data.

We do not use customer or invitation information for unrelated purposes such as selling customer profiles or using invitation information for third-party advertising.

4. Public Invitations

Digital invitations are designed to be shared with guests through a link.

When a customer publishes an invitation, information included in that invitation may become accessible to people who receive or otherwise obtain the invitation link.

Customers are responsible for deciding what information they include in a public invitation.

Customers should not include highly sensitive or unnecessary personal information in an invitation.

Ritual does not intentionally require customers to publish sensitive personal information as part of creating an invitation.

5. RSVP Information

Ritual may provide RSVP functionality that allows guests to respond to an invitation.

Information submitted through RSVP functionality may be accessible to the customer who created the invitation so that they can manage their event.

Customers understand that RSVP information is collected and displayed for the purpose of managing the relevant event.

Customers should only request information from guests that is reasonably necessary for their event.

6. Customer Content

Customers may upload or enter content into Ritual, including photographs, text, names, event information, and other materials.

The customer remains responsible for the content they submit and for having the necessary rights and permissions to use that content through the Ritual service.

By uploading content, the customer confirms that they have the necessary rights or authorization to provide that content to Ritual for the purpose of operating the service.

Ritual does not claim ownership of customer-created invitation content.

The customer grants Ritual the limited permission necessary to store, process, reproduce, and display the submitted content solely for providing the requested service.

7. Music

Ritual may provide music that is intended for use with digital invitations.

Ritual will only provide or make available music where Ritual has the necessary rights, permissions, or licensing to use that music for the service.

Ritual does not intentionally provide copyrighted commercial music without the necessary rights.

If Ritual allows customers to provide their own music or other audio files, customers are responsible for ensuring that they have the necessary rights and permissions to use that material.

Ritual may remove or disable music or other content if it receives a valid copyright complaint or determines that the content may violate applicable rights.

8. Intellectual Property

Ritual's software, platform, designs, branding, logos, interface, and other materials belonging to Ritual remain the property of Ritual or its respective licensors.

Customers receive a limited right to use the Ritual service for creating and sharing their invitations.

Customers may not copy, reproduce, resell, reverse engineer, or commercially exploit Ritual's platform or proprietary materials without permission.

9. Privacy and Third-Party Service Providers

Ritual does not sell personal data.

To operate the service, Ritual may need to use technical service providers such as hosting, storage, infrastructure, payment, email, security, or other service providers.

Where such providers process personal data on behalf of Ritual, their access is limited to what is reasonably necessary for providing their services.

Ritual does not intentionally provide customer personal data to third parties for their own independent marketing purposes.

The actual service providers used by Ritual may change as the platform develops.

10. Data Security

Ritual takes reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no Internet-based service can guarantee absolute security.

Customers are responsible for protecting their account credentials and should notify Ritual if they believe their account has been compromised.

11. Data Retention and Deletion

Ritual retains personal and invitation information only for as long as reasonably necessary to provide the service or fulfill applicable legal, accounting, security, or other legitimate obligations.

When an invitation is deleted, Ritual will take reasonable steps to delete the associated invitation data within one month, subject to information that must be retained because of legal, security, accounting, payment, dispute-resolution, or other applicable obligations.

Backups and technical copies may remain for a limited period until they are automatically overwritten or securely deleted in accordance with the applicable retention process.

Customers may contact Ritual regarding deletion of their personal information.

12. Customer Requests

Where applicable under Armenian law or other applicable data-protection laws, individuals may have rights concerning their personal information, including rights to:

• request access to their personal information;
• request correction of inaccurate information;
• request deletion;
• withdraw consent where processing is based on consent;
• object to or restrict certain processing where applicable;
• exercise other rights provided by applicable law.

Requests may be made through Ritual's designated contact method.

Ritual may need to verify the identity of the person making a request before providing or deleting information.

13. Marketing and Portfolio Use

Ritual does not automatically use customer invitations, photographs, names, or other customer-provided content for portfolio or promotional purposes.

Unless a customer separately agrees to such use, Ritual will not intentionally use their invitation or submitted content as promotional material.

A separate permission may be requested in the future if Ritual introduces portfolio or promotional use.

14. Cookies and Technical Information

Ritual may use technically necessary cookies, local storage, logs, and similar technologies required for authentication, security, functionality, and operation of the service.

Ritual may also process technical information such as IP address, browser information, device information, and access logs when necessary for security, service operation, troubleshooting, and abuse prevention.

If Ritual introduces optional analytics, advertising, or tracking technologies that require additional consent under applicable law, the relevant consent mechanism and information will be provided separately.

15. Changes to the Service

Ritual may improve, modify, add, or remove features from the service.

Where a material change affects how personal information is processed, Ritual will provide appropriate information or notice as required by applicable law.

The current version of this Privacy Notice and Terms of Use will be made available through the Ritual service.

16. Copyright Complaints

If someone believes that content available through Ritual infringes their copyright or other legal rights, they may contact Ritual and provide sufficient information to identify the disputed content and explain the basis of the complaint.

Ritual may investigate legitimate complaints and may remove or restrict access to content where appropriate.

17. Prohibited Use

Customers must not use Ritual to create or distribute content that:

• violates applicable law;
• infringes another person's intellectual-property rights;
• contains malicious software;
• is intended to facilitate fraud or abuse;
• unlawfully exposes another person's private information;
• attempts to compromise or interfere with the Ritual platform.

Ritual may restrict or terminate access where necessary to protect the service, its users, or third parties.